One of the most compelling advertising mediums that small businesses can use is banners and signage. Most business owners and organisations underestimate how these displays can hugely impact their revenue – don’t let yourself fall into the same category! Whilst it shouldn’t be the core of your marketing campaign, advertising flags can be effective as a complementary addition that helps to reinforce your brand and divert foot traffic to your premises.
Below, we’ve taken a closer look at 5 of the ways that flags, banners and other signage can boost your business’ profit margins:
- Attract Foot Traffic
Flags and signage are powerful tools for attracting foot traffic to your premises and/or to a specific activity that you are hosting. If you’re a real estate agent hosting an open for inspection, for example, nothing will work better for getting people to stop by who didn’t originally plan to attend. You never know where your next sale is going to come from.
- Driving Sales
If you want to increase your sales and generate more revenue, advertising flags can help contribute to your bottom line. If you’ve already spent thousands of dollars on radio and television ads or even online ads to no avail, the proper use of banners and signage could be the missing piece to the puzzle that you have been searching for.
- Tradeshows & Conventions
Tradeshows and conventions are fantastic places for businesses to show off their products and services, get more prospects and just generally expand their reach. To be successful in this, you need flags and banners to point potential customers in the right direction. The trick is getting people to stop at your stand, and they have to know where you are to do this.
- Business Branding
After billboards, television and radio ads, advertising flags are the next best thing when it comes to effective brand building and visibility – put out enough signs and people will start to automatically recognise your business. It takes between 7 and 20 exposures to the same message before people take you seriously enough to buy from you.
- Clearance Sales & Special Offers
When the festive season hits and every business is wanting to offload old stock or make some extra profit, flags and banners can be used to outline your special offers and clearance sales. As we’ve touched on above, you never know where your next sale is going to come from – it could be the person who walked in off the street after seeing your sign.
We have only scraped the surface of all the ways that advertising flags can be used to increase your sales – at the end of the day, all you really have to do is think outside the box and let the ideas come to you. Whilst flags and banners shouldn’t be the only advertising medium you are using, they certainly make a fantastic complementary add-on that will get your business out in the public eye. And this is exactly the sort of exposure that you need.
