What Makes A Trade Show Booth Effective?
03 October 2018, Posted by Trade Shows on Trade Shows

If you’re advertising your business at a tradeshow or event, then you want to stand out from the crowd. However, this is far easier said than done, with hundreds of companies all advertising their businesses in a small space – it isn’t hard for your brand to go unnoticed. If you’re hoping to create an effective trade show booth with plenty of impact, there are a number of things you’ll need to keep in mind. Luckily, we’re here with our best tips and tricks to help you on your path to success.

Great First Impressions
Obviously, the best way to draw people into your booth is with a great first impression. We’ve found that you have three seconds to communicate your brand message, before a potential client moves on to the next stall. The best way to do this is with eye catching graphics and a clear, succinct message. Too much text will confuse people, whilst too many graphics will overwhelm. When done properly, a good design and engaging graphic will do most of the work for you, allowing you to sit back and interact with your customers.

  • Succinct Text
    Wondering how to create the attention-grabbing headline that your booth needs? Choose your words carefully, keeping it short and simple – we recommend your brand name and perhaps a five-word description of your business (For example Pams Jams, Delicious Home-Made Jam). The smaller the headline, the larger the font you can use, and the larger the font, the further away it can be seen! Make sure you use a legible font as well, otherwise your hard work choosing a headline will be for nothing.
  • Engaging Graphics
    Now that you’ve chosen your headline, you can begin designing the graphics for your . It’s best to use simple and clear designs and images, and if you’re using colour, ensure they complement your logo and each other – otherwise you’ll end up with a messy booth that looks unprepared and unprofessional. Whilst it may seem like an unnecessary expense, it might be a good idea to hire a graphic designer, that way your booth is sure to be attention grabbing for all the right reasons.

Focus and Direction
Once you’ve captured the attention of potential clients, it’s important that you keep it. One of the best ways to do that is with an easy to understand display that is tailored to the customers that you want to attract, be that corporate business people, up and coming tech gurus, or kindergarten teachers! Look at your booth from their perspective, and you’ll find a number of ways you can make it more attractive. It’s still important that you don’t go overboard, so picking a theme can be another great way to tie the whole look together.

If you can’t already tell, the number one rule when it comes to creating an engaging and effective trade show booth is by following the age-old acronym, KISS: Keep It Simple, Silly. Take care not overwhelm potential customers, pick a theme, focus on first impressions and use professional graphics. If you need help selecting banners, flags, and other display products to help your booth stand out from the crowd, contact our team today!