Why Display Stands Are Such a Great Way to Advertise
19 December 2018, Posted by Exhibition Stands on Exhibition Stands

As a business owner, you are likely aware of the importance of advertising your brand. It’s the key to bringing in new customers and ensuring current clients stay up to date with the products and services you offer. Whether you’re advertising at a tradeshow or event, or you’re simply on the lookout for a way to improve your shop front or foyer, then we have the answers you’re looking for. Display stands are an effective and informative way to attract attention – and they can be completely unique to your brand. If this sounds like something you’re interested in, read on!

  • Attract Attention
    You may not be aware, but recent studies have suggested that your business has approximately three seconds to attract the attention of passers-by. If you want to make a good first impression, then you need to design a display that draws the eye in – which means attention grabbing font and attractive graphics. Display stands offer as much or as little space for you to advertise your brand as you deem necessary, and depending on the size of the event and the space you need to fill, we think the bigger, the better. Use colours that complement your other marketing material for a cohesive appearance and avoid choosing a colour scheme that is ostentatious and overwhelming, as it may end up turning customers away.

  • Share Information
    Whether you’re launching a new product or service, introducing a special offer, or simply promoting your brand, display stands are an excellent way to quickly share information with potential customers. However, there are ways to do it – and ways that you should avoid. Begin by deciding on your message hierarchy: The most important text should be legible from 20 meters away, the second most should be readable from 5m to 10m, and the rest of the information should become clear once they’ve approached your stand. Put the most important text at eye height, and steer clear of cursive or decorative fonts that can be hard to read. If all else fails, remember, a picture is worth a thousand words.

  • Increase Brand Awareness
    Brand recognition is a critical part of any advertising campaign – it’s what makes customers know immediately which company they are dealing with. One of the best thing about display stands is their ability to be completely customised to your business. Firstly, ensure your brand name and logo are placed front and centre, and use colours that are found throughout your marketing material. Using similar fonts is another way to create a sense of cohesion.

As you can see, display stands are an excellent choice for any business that wants to put themselves out there and attract attention – no matter where you’re advertising. Take the time to carefully consider every detail before printing it on your stand, ensuring a cohesive and attractive display that complements your brand. If you’re unsure how to proceed, or you have further questions, please feel free to contact our friendly team!