The Newsroom

Setting up brochure holders in your office, store or when presenting at an event can give your business a real promotional advantage. These holders are easy to use and can be placed in a variety of locations. For the utmost success, however, it’s important that you have maximised your use of these holders – leave no stone unturned. Here are our top 4 ways to maximise its use:

• Make sure your content is right for your audience
  This might be the most obvious of the tips we have to offer, but it’s one that is often overlooked. The best display in the country isn’t going to help you if your marketing material isn’t engaging for your customers. You want to encourage everyone who passes by to take one; hopefully they’ll remember you at a later date and re-purchase!
  
  If you were presenting at an event, for example, you might choose pamphlets that explain a special tradeshow offer – these would be useless in your store, as only tradeshow attendees can redeem them.
   
• Select the best display for your marketing material
  Once you’re satisfied that your content is as good as it’s going to get, you need to ensure that you’re displaying it in the right brochure holder. With so many options to choose from – including single or double sided and freestanding or wall mounted – this can be quite challenging. If you’re not sure, ensure that you seek expert advice.
  
  You also need to ensure that you have enough pockets for the material and that they’re the right size. Most pockets are available in A4 or A3 sizes, but will also hold smaller material.
   
• Select the ideal position for the display
  There’s no point in having the best brochure holders at the event if they haven’t been displayed in a prominent position, as hardly anyone is going to see or be affected by them. Figure out where your high traffic areas are, as they will draw the most attention to your marketing material. Even if people don’t make a purchase, they may grab a pamphlet.
  
  Keep in mind that the best position today may not be the same tomorrow, so it might be an idea to get a holder that is lightweight. This will enable you to easily move it around as required.
   
• Keep your campaign running 24/7
  Your marketing campaign shouldn’t grind to a halt just because you’re closed for the day or weekend. By placing holders outside of your premises, you are encouraging passers by to grab a pamphlet without even having to enter. This could mean that you receive exposure from potential customers you wouldn’t have otherwise.
  
  The good news is that it’s possible to invest in rugged display holders that will protect your marketing material from the weather – no one wants to grab a handful of soggy pamphlets!

So, what should you take away from this article? You need to ensure that your marketing material contains the right content for your intended audience, you need to choose the very best brochure holder for your needs, you need to display it in a prominent location, and you need to keep your marketing campaign running as long as possible. Good luck and happy promoting!